Dopo il lancio della nuova piattaforma globale di brand “Make your moment” lo scorso anno, Nescafè torna quest’estate con una nuova campagna che promuove Nescafè Gold Cappuccino: già andata in onda a luglio in Uk, ora lo spot è pianificato a livello europeo e ci ricorda di “Make your moment matter”.
Lo spot mostra un uomo che ha appena chiuso il suo laptop dopo aver lavorato da casa, quando il suo smartwatch gli manda un’altra notifica: deve rispondere o ignorarlo e godersi un momento per se stesso? La campagna è firmata da Publicis Conceil e Publicis Italy e prodotta da Prodigious.
CREDITS
NESCAFÉ Credits :
NESCAFÉ Head of Marketing (zone EMENA): Ilias Papadopoulos
NESCAFÉ Marketing Manager (zone EMENA): Meritxell Alegre
NESCAFÉ Senior Brand Manager (zone EMENA): Emily Roberts
NESCAFÉ eBusiness Lead (zone EMENA): Belen Sagrario
NESCAFÉ Global Communications Director (SBU): Zenas Liritis
NESCAFÉ Gold Premium Mixes Global Brand Director (SBU): Cristina
Sanchez
Agency Credits:
Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis Italy)
Global CCO Publicis WW: Bruno Bertelli
Executive Creative Director: DavideBoscacci
CD/Head of Copy: Daniela De Seta
CD/Art Director: Stefano Knoll
Junior Copy Writer: Olga Alonso
Junior Art Director: Alexia Vindret
General Manager: Dennis DeYonker
Executive Director: Axelle Issartel
Business Director: ShannonEddy
International Account Director: Michelle Rogan
International Account Manager: Camille Bignon
Strategic Planner: Daniel Groh
Film Credits:
Production House: Prodigious
Co-CEO Prodigious France: Christopher Thiery
Chief Executive Producer: Romain Guilbert
Head of Production: Thomas Marion
Senior Production Manager: Myriam Katz
Producers: Thibaud Garron
Directors (acting): Samuel & Gunnar
DOP: Nico Pulsson
Director (table top): Jean Paul Frenay
Photograph: Felix Reed
Print Producer: Paul Gazai
Line Producer: David Chouchana
Post Production: Prodigious
Post Producer: Fréderic Tessier
Music Credits:
Sound producer: Emmanuel Desmadryl
Track Title: Stand by Me
Publisher: Sony ATV France
Composers/authors: Ben King, Jerry Leiber, Mike Stoller
Label/master: Prodigious
Arrangements: Julien Daïan
About Publicis Worldwide: