Aldi Nord (Germany and Portugal), REWE Group (Germany), Conad (Italy), Pingo Doce (Portugal), Rimi Baltic (the Baltic states), REMA 1000 (Denmark), Dunnes Stores (Ireland), Superunie (the Netherlands), AB Vassilopoulos (Greece), Müller (Germany) and Intermarché (Portugal) sono i vincitori del European Private Label Awards 2022 nelle14 “grocery categories”, con Conad and Pingo Doce che coonquistano anche la posizione d’onore nelle tre categorie ‘Best of the Best’.
Conad – scrive Foodweb.it – ha infatti ottenuto ancora una volta importanti riconoscimenti al prestigioso European Private Label Awards 2022 con prodotti a marchio Conad, Sapori&Dintorni e Sapori&Idee.
Gli European Private Label Awards, organizzati da ESM – European Supermarket Magazine, premiano dal 2017 i prodotti della marca privata più distintivi nel mercato europeo, valutati sulla base di tre parametri: innovazione, presentazione e gusto.
I PREMI DELL’EDIZIONE 2022
Quest’anno Conad si è distinta trionfando nel “Best of the Best”, vincendo il primo premio nelle categorie “Prodotti caseari” e “Carne e Pesce” e classificandosi finalista in cinque delle 17 categorie prese in esame.
“Siamo orgogliosi che l’eccellenza dei nostri prodotti a marchio sia stata riconosciuta e premiata per il secondo anno consecutivo dalla giuria dell’European Private Label Awards 2022 – afferma Alessandra Corsi, Direttore marketing dell’offerta e Mdd Conad –. Lavoriamo ogni giorno per comprendere i bisogni dei nostri clienti, sviluppando un’offerta di marchi e linee di prodotto ampia e differenziata che possa andare a soddisfare tutte le necessità e le esigenze di consumo della nostra clientela”.
Nello specifico, i Ravioli al Granchio Reale Sapori&Idee Conad si sono aggiudicati il “Taste Excellence Award” grazie al gusto premium, gli ingredienti accuratamente selezionati e la facilità di preparazione. Il prodotto si è classificato inoltre al secondo posto nella categoria “Carne e Pesce”, ricevendo il punteggio più alto per il gusto.
PACKAGING AWARD
L’insegna ha ricevuto anche il premio “Packaging Excellence Award” per due referenze della linea premium Sapori&Idee: Panettone basso con cioccolato gold al caramello e Panettone basso con amarena candita e gocce di cioccolato, classificate seconde anche nella categoria “Pasticceria e Snack”. I giudici hanno apprezzato la presentazione premium, la chiara descrizione del prodotto e il posizionamento complessivo del marchio della gamma Sapori&Idee.
PRODOTTI CASEARI, CARNE & PESCE
Il retailer italiano ha conseguito il primo posto nella categoria “Prodotti caseari” con la gamma di Burger Finette Conad nelle tre varianti disponibili (Gorgonzola, Pecorino e Scamorza), grazie a un ventaglio di sapori che puntano a valorizzare i gusti dell’Italia cavalcando la crescente tendenza degli hamburger gourmet. Finalista, all’interno della stessa categoria, anche il Burro Salato Sapori&Idee Conad.
Conad ha trionfato anche nella categoria “Carne e Pesce” con la nuova linea di Hamburger di bovino Sapori&Dintorni Conad, nel formato gourmet da 180g, realizzata con le carni pregiate tipiche della tradizione italiana e certificate dal Consorzio del Vitellone Bianco dell’Appennino Centrale Igp. Chianina, Marchigiana e Romagnola.
LA MDD DI CONAD
I prodotti a marchio Conad hanno contributo nel 2021 in maniera sostanziale alla crescita dell’insegna. La Mdd Conad ha conquistato il 31% di quota sul totale del largo consumo confezionato a livello Italia (canale super) con un fatturato pari a 4,8 miliardi di euro, in crescita del +5,8% a valore rispetto al 2020.
È diventata un punto di riferimento per oltre 11 milioni di clienti. Il marchio Conad è infatti il brand Mdd più venduto in Italia. Le linee Sapori&Dintorni Conad e Sapori&Idee Conad costituiscono la gamma premium della marca privata: la prima si compone di un’ampia selezione di prodotti realizzati con materie prime locali e con metodi tradizionali di trasformazione e preparazione, accuratamente selezionati per la loro qualità e legame con il territorio; la seconda intende esprimere una nuova idea di gusto all’insegna della sperimentazione, con materie prime gourmet affiancate a proposte innovative e accostamenti inediti.
2022 EUROPEAN PRIVATE LABEL AWARDS WINNERS
AMBIENT GROCERY
WINNER
Retailer: Pingo Doce
Name of Product: Go Active Smooth Peanut Butter
Name of Manufacturer: Pingo Doce – Distribuição Alimentar, S.A.
Pingo Doce’s Go Active brand was developed for all those who are active in their day-to-day lives, or aspire to be, promoting health through nutrition. Within this range, Go Active Smooth Peanut Butter comes in a convenient, resealable 750g pouch. The judges praised Pingo Doce’s efforts to extend the peanut butter category into a whole new segment – fitness and nutrition – with packaging very much tailored to this market. This product is ‘completely in line with the needs of its target group’, as one judge put it.
FINALISTS
Retailer: Salling Group
Name of Product: Salling ØKO Vanilla Sugar
Name of Manufacturer: Karlsens A/S
Retailer: Migros Turkey
Name of Product: M Life Honey & Propolis Mix
Name of Manufacturer: Altiparmak Gida San.
Retailer: Conad
Name of Product: Sapori & Idee Conad – Filetti di Alici del Mar Cantabrico
Name of Manufacturer: Rizzoli Emanuelli S.p.a.
BEVERAGES (ALCOHOLIC)
WINNER
Retailer: RIMI Baltic
Name of Product: Bartender’s Club Premium Gin 40%
Name of Manufacturer: Altia Eesti AS
Bartender’s Club Premium Gin has been developed to showcase the power of northern nature. It boasts intense floral and citrus aromas, mixed with a hint of dill and cumin. The judges said that gin is ‘very on trend’ at the moment, and RIMI Baltic has sought to capitalise on that with a stylishly presented, flavoursome product at a reasonable price (€13.99). The use of botanicals on the packaging conveys a premium positioning.
FINALISTS
Retailer: Aldi Netherlands
Name of Product: Aldi Schultenbräu IPA
Name of Manufacturer: Swinkels Family Brewers N.V.
Retailer: SPAR Netherlands
Name of Product: SPAR Quadrupel
Name of Manufacturer: Brouwerij ‘t Meuleneind
Retailer: Aldi France
Name of Product: Aldi Charles & César DUO Bag-in-Box – Bordeaux and Médoc
Name of Manufacturer: Charles Larraque
BEVERAGES (NON-ALCOHOLIC)
WINNER
Retailer: Aldi Nord Germany
Name of Product: Aldi Rio d’Oro Saft Plus
Name of Manufacturer: Molkerei Gropper GmbH & Co. KG
Aldi Nord has added vitamins and minerals to its popular juice range, with the unveiling of Saft Plus. Each product in the range boasts its own additional benefit, while the packaging is sustainable, comprising 100% rPET plastic and an LD sleeve. The judges said that the choice of name – Saft Plus – clearly illustrates the product’s benefits, while the decision to present a broad colour palette with the packaging ensures standout on shelf. As one judge put it, the juice category is ‘ideal’ for conveying the message of added vitamins and minerals.
FINALISTS
Retailer: Kesko
Name of Product: Pirkka Amppari, Murkku, Toukkis, Banskis soft drinks
Name of Manufacturer: Laitilan Wirvoitusjuomatehdas Oy
Retailer: REWE Group
Name of Product: REWE To Go Wassermelonenlimo
Name of Manufacturer: A.L. Hoogesteger Fresh Specialist B.V.
Retailer: REMA 1000
Name of Product: REMA 1000 Organic Unfiltered Apple Juice
Name of Manufacturer: Orskov Foods A/S
BREAKFAST PRODUCTS
WINNER
Retailer: Aldi Portugal
Name of Product: Aldi Tamara Sortido Doces de Abóbora
Name of Manufacturer: Quinta de Jugais
Aldi Portugal offers an assortment of three different pumpkin-flavoured spreads, produced in Portugal, which previously won the Sabor ‘Flavour of the Year’ prize. The product is positioned as a premium item at an affordable price. The judges praised Aldi’s efforts to broaden the flavour profile of the breakfast table through the use of pumpkin as a core ingredient. Authentic packaging coupled with an attractive price point (€1.89) ensures that this product hits the sweet spot.
FINALISTS
Retailer: Müller
Name of Product: Bio Primo Lindenblütenhonig Bioland
Name of Manufacturer: Meisterhonig GbR
Retailer: Lidl Denmark
Name of Product: Deluxe Fig Jam
Name of Manufacturer: Give Konfekture
Retailer: REWE Group
Name of Product: Naturgut Bio-Shots Adventskalender
Name of Manufacturer: Holderhof Deutschland GmbH
CONFECTIONERY & SNACKING
WINNER
Retailer: Aldi Nord and Aldi Süd, Germany
Name of Product: Aldi Choceur Choco Changer
Name of Manufacturer: Libeert SA
With the Fairtrade-certified Choceur Choco Changer, Aldi Nord and Aldi Süd are expanding their range of sustainable chocolate. The discounters adhere to Tony’s Chocolonely’s mission: to change the prevailing standards in the cocoa industry. This includes ending poverty, illegal child labour, and deforestation, thus creating a new standard. This range is available in three delicious flavours: Hazelnut, 70% Dark Chocolate, and Salted Caramel. The judges noted that Aldi Nord and Aldi Süd have ‘come together’ to launch this product, which underlines the discounters’ focus on improving standards in the supply chain. Appealing packaging further illustrates the product’s positioning – a private-label brand that is seeking to make a difference.
FINALISTS
Retailer: Conad
Name of Product: Sapori & Idee Panettone Basso, with Gold Chocolate and Caramel, and with Candied Black Cherries and Chocolate Chips
Name of Manufacturer: Galup S.r.l.
Retailer: Salling Group
Name of Product: Premieur Piemonte IGP Hazelnuts
Name of Manufacturer: Noly ApS
Retailer: REMA 1000
Name of Product: REMA 1000 Liquorice Balls with Dulce Chocolate
Name of Manufacturer: Nordthy A/S
CONVENIENCE FOODS/FOOD TO GO
WINNER
Retailer: REWE Group
Name of Product: REWE To Go Snack Wrap
Name of Manufacturer: Natsu Foods GmbH & Co. KG
REWE To Go snack wraps are available in three variations: two different mini wraps with a dip; three mini wheat patties with tomato, chicken breast strips, and crunchy endive rocket salad; and three mini wheat patties with spinach, dried and fresh tomatoes, and crunchy endive rocket salad, as well as a separate Caesar dressing. The judges praised REWE’s continued efforts to develop innovations in the to-go segment with this product, which offers both convenience and variety.
FINALISTS
Retailer: REWE Group
Name of Product: REWE To Go Super Bowl
Name of Manufacturer: Heinrich Kühlmann GmbH & Co. KG
Retailer: SPAR International
Name of Product: SPAR Natural Organic Smoothie Apple-Strawberry
Name of Manufacturer: GO Fruselva S.L.
Retailer: Aldi Nord Belgium
Name of Product: Aldi Bistro’vite Verse Soup
Name of Manufacturer: BCS
DAIRY PRODUCTS
WINNER
Retailer: Conad
Name of Product: Conad Finette Burger al Gorgonzola, Conad Finette Burger alla Scamorza, Conad Finette Burger al Pecorino
Name of Manufacturer: Inalpi S.p.a.
This range of Conad Burger Finettes was created with the aim of riding the growing gourmet burger trend. Conad has chosen the most appreciated and trendy Italian cheeses to enrich any burger, with three variants available: Gorgonzola DOP, Pecorino and Scamorza. The judges said that this product rewrites the rule book when it comes to the cheese slice category, with an exciting array of refined flavours that help to showcase the tastes of Italy.
FINALISTS
Retailer: Pingo Doce
Name of Product: Enriched Milk Pura Vida 1L
Name of Manufacturer: Pingo Doce – Distribuição Alimentar, S.A.
Retailer: Carrefour (France)
Name of Product: Carrefour Organic Semi-Skimmed Milk
Name of Manufacturer: LSDH
Retailer: Conad
Name of Product: Sapori & Idee Burro Salato
Name of Manufacturer: Inalpi S.p.a.
FREE-FROM FOODS
WINNER
Retailer: REMA 1000
Name of Product: REMA 1000 Organic Gluten-Free Biscuits with Chufa Flour
Name of Manufacturer: Nykers A/S
This REMA 1000 biscuit range is produced with chufa flour, which has a mild and nutty taste. Due to this type of flour, the biscuits are certified gluten-free. They are baked by Nykers, a small gourmet bakery in Bornholm, Denmark, that focuses on high-quality organic products. The judges hailed REMA 1000’s efforts to bring regionality into focus in the free-from segment, as well as highlighting local producers. The product was also considered ‘high end’, despite the keen pricing (€3.35 per pack), which illustrates the retailer’s efforts to make free-from accessible to everyone.
FINALISTS
Retailer: Pingo Doce
Name of Product: Walnut and Rice Vegetable Drink
Name of Manufacturer: Pingo Doce – Distribuição Alimentar, S.A.
Retailer: Desarrollo de Marcas/Euromadi
Name of Product: Alteza No-Added-Sugar Intense Dark Chocolate Bar
Name of Manufacturer: Chocolates Torras, S.A.
Retailer: REWE Group
Name of Product: Naturgut Bio Proteinpulver (Erbse und Reis)
Name of Manufacturer: Borchers Fine Food GmbH
FROZEN FOOD
WINNER
Retailer: Dunnes Stores
Name of Product: Dunnes Stores Simply Better Italian-Made Pistachio Gelato
Name of Manufacturer: G7 S.r.l.
The Visani family has been producing gelato in Bologna, Italy, since 1958. Dunnes Stores’ Simply Better Italian-Made Pistachio Gelato is produced according to the traditional recipe and methods handed down through three generations of the Visani family. Italian milk and cream are combined with Pistacchio Verde di Bronte DOP to create a rich, creamy gelato. The judges praised the authentic packaging of the product, as well as highlighting the connection with Italian family production, which helps boost the product’s credibility and is in keeping with the standards adhered to by the Simply Better brand.
FINALISTS
Retailer: Conad
Name of Product: Sapori & Idee Tartufo Nero and Tartufo Bianco
Name of Manufacturer: Callipo Gelateria S.r.l.
Retailer: REMA 1000
Name of Product: REMA 1000 Crooked Mini Spring Rolls
Name of Manufacturer: Daloon A/S
Retailer: Salling Group
Name of Product: Salling Passion Fruit Snack
Name of Manufacturer: Greenyard
MEAL ACCOMPANIMENTS
WINNER
Retailer: Superunie
Name of Product: BIO+ Organic Plants: Basil, Chive, Cilantro, Parsley and Mint
Name of Manufacturer: Fossa Eugenia B.V.
Superunie’s BIO+ organic fresh herbs come in innovative, sustainable packaging that can be used as pots, thereby reducing the amount of plastic by 70%. While potted herbs are a common sight in European supermarkets, the judges praised the organic positioning of this range and its keen pricing (€1.39 per unit), as well as the reduced use of packaging. In addition, the longevity of the herbs was also praised, with many still flourishing weeks after the judging took place.
FINALISTS
Retailer: Salling Group
Name of Product: Princip Croissant Burgerboller
Name of Manufacturer: Wios Food ApS
Retailer: RIMI Baltic
Name of Product: RIMI Planet Hummus
Name of Manufacturer: Menken Salades & Sauzen B.V.
Retailer: Salling Group
Name of Product: Princip Sliders
Name of Manufacturer: Wios Food ApS
MEAT & SEAFOOD
WINNER
Retailer: Conad
Name of Product: Sapori & Dintorni Conad Hamburger
Name of Manufacturer: CEM Soc. Coop
Each product in Conad’s Sapori & Dintorni hamburger range comes with a Protected Geographical Indication (IGP or PGI) mark, as well as Vitellone Bianco dell’Appennino Centrale certification – the leading quality mark for fresh beef in Italy. The range includes beef from cattle breeds typical of central Italy: Chianina, Marchigiana and Romagnola. The judges praised the ‘high quality’ of the meat, as well as the manner in which Conad is using the Sapori & Dintorni brand to highlight the different flavours of Italy, creating a ‘restaurant standard’ experience in a category not typically renowned for premium offerings.
FINALISTS
Retailer: RIMI Baltic
Name of Product: RIMI Sprats in Olive Oil
Name of Manufacturer: Gamma-A SIA
Retailer: REMA 1000
Name of Product: REMA 1000 Free-Range Pork Roast from Peter & Lene
Name of Manufacturer: Tamaco Food A/S
Retailer: Conad
Name of Product: Sapori & Idee Ravioli al Granchio Reale
Name of Manufacturer: Bertagni 1882 S.p.A.
NON-FOOD (HOUSEHOLD)
WINNER
Retailer: AB Vassilopoulos
Name of Product: OceaniQ Household Products Range
Name of Manufacturer: D. Papamichail & Co. LP
OceaniQ is AB Vassilopoulos’s exclusive household brand. The packaging is recyclable, and the bottles for the entire range are wholly made from recycled abandoned fishing nets collected from oceans around the world. The range aims to protect the life of ocean creatures, which are displayed in the illustrations across the products’ packaging. The judges noted that while there were a number of entries this year that featured reused plastic from fishing nets, this product really ‘brings the message home’ to the consumer, with appealing packaging that underpins the ‘protect the oceans’ message.
FINALISTS
Retailer: Müller
Name of Product: Softstar Toilettenpapier Das Öko Clevere
Name of Manufacturer: Hyga GmbH & Co. KG
Retailer: Colruyt
Name of Product: Boni ECO Product Range
Name of Manufacturer: Nopa Nordic
Retailer: Dagrofa
Name of Product: Grøn Balance MILJØ Range
Name of Manufacturer: Nopa Nordic
NON-FOOD (PERSONAL CARE)
WINNER
Retailer: Müller
Name of Product: Aveo Bambusrasierer
Name of Manufacturer: MTC – Trading Company GmbH
The bamboo shaver from the Aveo range, from German drugstore operator Müller, uses bamboo sourced from FSC-certified cultivation and is 100% biodegradable. The judges said that this was a timely innovation in a category that has historically generated a lot of waste – disposable razors – and that Müller deserves to be commended for seeking to address this. In addition, attractive packaging highlights the product’s sustainable message.
FINALISTS
Retailer: Pingo Doce
Name of Product: Be Beauty Bar Shampoo
Name of Manufacturer: Groupe GM – Cosmética Portugal S.A.
Retailer: EVA
Name of Product: Izumi Collagen Hair Fillers – Intensive Renovation
Name of Manufacturer: Koreacos Co. Ltd
Retailer: Pingo Doce
Name of Product: Eco Diapers
Name of Manufacturer: Pingo Doce – Distribuição Alimentar, S.A.
TEA, COFFEE & HOT DRINKS
WINNER
Retailer: Intermarché Portugal
Name of Product: Organic Coffee from Brazil and Honduras
Name of Manufacturer: Bicafé
Single-origin and organic-farming products are two big trends in the coffee market, and Intermarché decided to include these products in its ground roasted coffee range, with specially selected blends sourced from Brazil and Honduras. The judges said that the bright, colourful packaging makes the product stand out on shelf, while the intense aroma and prolonged flavour is on a par with that of an upmarket coffee. Portugal has a reputation for quality coffee, and this product illustrates why.
FINALISTS
Retailer: Superunie
Name of Product: G’woon Coffee Beans and Capsules
Name of Manufacturer: Neuteboom, UCC Coffee Benelux B.V.
Retailer: Lidl
Name of Product: Bellarom Handcraft Coffee Beans
Name of Manufacturer: Lidl Stiftung & Co. Ltd
Retailer: Intermarché Portugal
Name of Product: PorSi Café ORIGENS Brasil/Colombia/Kenya
Name of Manufacturer: Galvão & Noronha, Lda
BEST OF THE BEST
As well as the 14 grocery categories, the European Private Label Awards also acknowledge the ‘best of the best’ in terms of the three core judging pillars involved in the competition – taste, innovation and presentation – with the Taste Excellence Award, the Innovative Product of the Year Award and the Packaging Excellence Award.
TASTE EXCELLENCE AWARD
Retailer: Conad
Name of Product: Sapori & Idee Ravioli al Granchio Reale
Name of Manufacturer: Bertagni 1882 S.p.A.
Conad’s Sapori & Idee range of products highlights refined recipes from Italy and the world, and its king crab ravioli hit the mark with our judges for premium flavour, carefully selected ingredients, and ease of preparation. This product was a runner-up in the Meat & Seafood category, however, it scored highest overall for taste.
INNOVATIVE PRODUCT OF THE YEAR
Retailer: Pingo Doce
Name of Product: Go Active Smooth Peanut Butter
Name of Manufacturer: Pingo Doce – Distribuição Alimentar, S.A.
The judges commented that they had never seen peanut butter presented in this way, and given the current trend for health and wellness, Pingo Doce deserves credit for developing a new usage occasion for a well-known product. This product was also named the winner of the Ambient Grocery category.
PACKAGING EXCELLENCE AWARD
Retailer: Conad
Name of Product: Sapori & Idee Panettone Basso, with Gold Chocolate and Caramel, and with Candied Black Cherries and Chocolate Chips
Name of Manufacturer: Galup S.r.l.
Italian retailer Conad takes its second ‘Best of the Best’ award for its Sapori & Idee panettone range, with the judges hailing the premium presentation, clear product description, and overall brand positioning of the Sapori & Idee range. This product was a runner-up in the Confectionery & Snacking category.